COROS – Storytelling x Community
Storytelling meets Community For COROS, we turn top-athlete stories into relevant media content — from interviews and training insights to individual plans. Together with athletes like Jakob Ingebrigtsen, Kilian Jornet and Esther Pfeiffer, we create authentic stories that resonate with the running and outdoor community.
Prowinter Bolzano
Ci vediamo a Bolzano!With this motto, we supported Messe Bozen with German-language PR for Prowinter 2026.The goal: maximum visibility in the DACH market for the innovations and collections of the 2026/2027 winter season. We invited ten selected media representatives from Germany, Austria and Switzerland to an exclusive visit to the B2B trade fair — including […]
Bergzeit Re-Use Roundtable
Secondhand in the outdoor sector is no longer a trend — it’s mainstream. Together with Bergzeit, Sport Conrad, Globetrotter and Patagonia, we brought key industry voices to the table to discuss the market, its future and the role of circularity. The takeaway: the secondhand market is growing fast — and voluntary initiatives are becoming a […]
DYNAFIT Trail Running Press Camp
Trail running, up close: For DYNAFIT, we brought international media from Europe and the US to headquarter in Kiefersfelden for an immersive press camp. From exclusive insights into the new Speed Factory and Summer 2026 collection to trail coaching, athlete talks and race day at the Oberaudorf Trail Festival — the brand came to life […]
Press Day Tegernsee
Zack, zack — time flies!In 2026, we organized our Press Day for the tenth time. The idea behind it has always stayed the same: bringing people together — at brand booths, outdoors and somewhere between mountain and lake.What started as a small event has grown into a boutique industry gathering with heart: 30 exhibiting brands […]
SUNLIGHT – Home Office on Wheels
How do you show that working from a fully equipped camper van really works? You send journalists on the road and let them experience it themselves. Freedom, adventure and home office on wheels — all closer together than you might think. Foto Credits: Martin Erd
Bergzeit – Press Event Reverse Supply
To mark the first anniversary of the Bergzeit RE-USE Shop, we organized a behind-the-scenes visit to the recommerce partner reverse.supply.The Berlin-based start-up helps brands from the apparel and outdoor industries enter the circular economy — and reduce the ecological impact of their products.Secondhand in the outdoor sector is still in its early days. All the […]
DYNAFIT International Press Camp Montebelluna
For DYNAFIT, we concepted and organized the brand’s global media camp in March 2023.Together with 15 media guests from nine countries, we explored footwear development and production in Montebelluna — before testing the new TIGARD boot exactly where it belongs: in Italian powder. Foto Credits: Harald Wisthaler
Patagonia Press Camps Snow
Two and a half days of fresh powder in Austria’s Rauris Valley. But what about the snow itself — the foundation of backcountry touring? How are climate and glaciers changing in the Alps? We brought media representatives together with scientists and a topic that matters: climate change. At the Sonnblick Observatory, editors and journalists from […]