PRIMUS

For Swedish outdoor brand PRIMUS, we developed and brought to life an after-work press event in the Bavarian Alpine foothills — combining outdoor culture, gravel biking and good food.The journey started by train from Munich to Huglfing in the Pfaffenwinkel region. From there, the group set off on a 45-kilometre gravel ride with 450 metres […]

COROS – Storytelling x Community

Storytelling meets Community For COROS, we turn top-athlete stories into relevant media content — from interviews and training insights to individual plans. Together with athletes like Jakob Ingebrigtsen, Kilian Jornet and Esther Pfeiffer, we create authentic stories that resonate with the running and outdoor community.

Patagonia Environmental Projects

Patagonia has always seen business as a tool for positive change. Under the claim “We’re in business to save our home planet,” the brand is committed to protecting nature, climate and biodiversity worldwide.Since September 2022, we have supported communications and strategic networking around Patagonia’s environmental projects in the DACH region.These include Europe’s first Wild River […]

Patagonia Worn Wear Tour

With the Worn Wear Tour, Patagonia brings the idea of conscious consumption to beaches, crags, trails and cities — and has done so since 2013.Across Europe, Worn Wear events combine free repairs with community, outdoor culture and conversations about more mindful consumption.We support Patagonia in communicating this initiative, which shows that taking responsibility for what […]

Bergzeit Re-Use Roundtable

Secondhand in the outdoor sector is no longer a trend — it’s mainstream. Together with Bergzeit, Sport Conrad, Globetrotter and Patagonia, we brought key industry voices to the table to discuss the market, its future and the role of circularity. The takeaway: the secondhand market is growing fast — and voluntary initiatives are becoming a […]

Press Day Tegernsee

Zack, zack — time flies!In 2026, we organized our Press Day for the tenth time. The idea behind it has always stayed the same: bringing people together — at brand booths, outdoors and somewhere between mountain and lake.What started as a small event has grown into a boutique industry gathering with heart: 30 exhibiting brands […]

SUNLIGHT – Home Office on Wheels

How do you show that working from a fully equipped camper van really works? You send journalists on the road and let them experience it themselves. Freedom, adventure and home office on wheels — all closer together than you might think. Foto Credits: Martin Erd

SUNLIGHT – Camp and Ride

Out of the daily grind, into camper vans and motorhomes — and straight onto the mountain bike trails.For the Sunlight Camp & Ride, a mixed crew of MTB enthusiasts, media representatives and the Sunlight team came together at a campsite in Sölden, right at the foot of the bike park.Two days of biking, grilling and […]

Bergzeit – Press Event Reverse Supply

To mark the first anniversary of the Bergzeit RE-USE Shop, we organized a behind-the-scenes visit to the recommerce partner reverse.supply.The Berlin-based start-up helps brands from the apparel and outdoor industries enter the circular economy — and reduce the ecological impact of their products.Secondhand in the outdoor sector is still in its early days. All the […]