PRIMUS

For Swedish outdoor brand PRIMUS, we developed and brought to life an after-work press event in the Bavarian Alpine foothills — combining outdoor culture, gravel biking and good food.
The journey started by train from Munich to Huglfing in the Pfaffenwinkel region. From there, the group set off on a 45-kilometre gravel ride with 450 metres of elevation through rolling pre-Alpine landscapes.
Dinner was served by Lake Staffelsee, where outdoor cooking with Veronika Siflinger-Lutz rounded off the experience in the best possible way.
From route planning and guiding to location scouting, invitation management, guest handling and photo documentation — we happily got this one rolling.