SUNLIGHT – Camp and Ride

Out of the daily grind, into camper vans and motorhomes — and straight onto the mountain bike trails.For the Sunlight Camp & Ride, a mixed crew of MTB enthusiasts, media representatives and the Sunlight team came together at a campsite in Sölden, right at the foot of the bike park.Two days of biking, grilling and […]

Bergzeit – Press Event Reverse Supply

To mark the first anniversary of the Bergzeit RE-USE Shop, we organized a behind-the-scenes visit to the recommerce partner reverse.supply.The Berlin-based start-up helps brands from the apparel and outdoor industries enter the circular economy — and reduce the ecological impact of their products.Secondhand in the outdoor sector is still in its early days. All the […]

DYNAFIT International Press Camp Montebelluna

For DYNAFIT, we concepted and organized the brand’s global media camp in March 2023.Together with 15 media guests from nine countries, we explored footwear development and production in Montebelluna — before testing the new TIGARD boot exactly where it belongs: in Italian powder. Foto Credits: Harald Wisthaler

Patagonia Press Camps Snow

Two and a half days of fresh powder in Austria’s Rauris Valley. But what about the snow itself — the foundation of backcountry touring? How are climate and glaciers changing in the Alps? We brought media representatives together with scientists and a topic that matters: climate change. At the Sonnblick Observatory, editors and journalists from […]